How Companies Pay Artists to Include Brands in Lyrics

Some artists approach companies with offers to include brand and product names in their song lyrics.

A e-mail from Paul Kluger of the Kluger Agency, which performs such product placements, mistakenly sent to Jeff Crouse of the Anti-Advertising Agency and Double Happiness Jeans, provides a rare glimpse into the secretive market for song lyric product placement.

“I’m writing because we feel you may be a good company to participate in a brand integration campaign within the actual lyrics of one of the worlds most famous recording artists upcoming song/album,” begins the opening e-mail in the eventual salvo between the two.

Yes, you read that right: things have gotten so weird in the music business that high-profile acts are inserting ads into their song lyrics. The next time you hear a brand mentioned in a song, it could be due to a paid product placement. And unlike magazines, songs are not required to point out which words are part of an advertisement.

Continue reading “Products Placed: How Companies Pay Artists to Include Brands in Lyrics” »

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11 septembre – LOOSE CHANGE en francais

loose change 2nd edition

La soi-disante contre enquête du 11 septembre, LOOSE CHANGE, sous-titré en Français.

REGARDER EN PLEIN ECRAN SUR GOOGLE VIDEO

L’excellent blog du directeur de Losse Change, est sur loosechange911.com

Une autre version Francaise de la 2nde édition en meilleure qualité est hebergée sur nous-les-dieux.org

11 SEPTEMBER – 7 years later

loose change 2nd edition
LOOSE CHANGE:

The so-called best documentary on 911, give us a break one might say, but this nonsense has dramatically changed the world we live in, and it’s still shifting.

VIEW IT FULL SCREEN ON GOOGLEVIDEO

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The excellent blog of the film maker, is on loosechange911.com

A better quality video is also hosted on nous-les-dieux.org

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