Some artists approach companies with offers to include brand and product names in their song lyrics.
A e-mail from Paul Kluger of the Kluger Agency, which performs such product placements, mistakenly sent to Jeff Crouse of the Anti-Advertising Agency and Double Happiness Jeans, provides a rare glimpse into the secretive market for song lyric product placement.
“I’m writing because we feel you may be a good company to participate in a brand integration campaign within the actual lyrics of one of the worlds most famous recording artists upcoming song/album,” begins the opening e-mail in the eventual salvo between the two.
Yes, you read that right: things have gotten so weird in the music business that high-profile acts are inserting ads into their song lyrics. The next time you hear a brand mentioned in a song, it could be due to a paid product placement. And unlike magazines, songs are not required to point out which words are part of an advertisement.
The history of the current financial crisis and what MUST be done avert doom.
L’histoire de la crise financière actuelle et ce qu’il DOIT être fait pour éviter le carnage.
Money as debt
(L’Argent en tant que Dette)
Where does money comes from? Is it available in limited quantities? Is it really the government that creates it? A lot of surprises and an obvious causality link with the current and indispensable need of economic growth. By Paul Grignon, 2006.
Une vidéo de Paul Grignon (2006), sous-titrée officieusement en français. Mais d’où vient donc l’argent ? Est-il présent en quantités limitées ? Est-ce bien le gouvernement qui le crée ? De grosses surprises sont au rendez-vous, dont un lien causal évident avec l’actuel et indispensable besoin de croissance économique continue …